The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Basis of distinction
Scope-
wide
Focus-
Needs of buyer
Object-
Profit through customer satisfaction
Slogan-
Let the seller beware
Approach-
Systematic
Nature-
A philosophy which aims at achieving organizational goals though customer satisfaction.
