Design Elements and Principles

• Typography


  one of the biggest foundations of design
• Typography


  type says a lot and the way you choose to execute your type says even more
• Line


  defined as any linear marks
• Line


  can channel certain ideas too
• Line


  a technique applied a lot in photography is the use of leading lines
• Scale


  deliberate sizing of individual elements
• Scale


  help us make sense of designs and images
• Scale


  doesn't always have to be based on realism
• Color


  creates specific moods, atmospheres
• Color


  channels emotions and each shade has certain specific connotations associated with it
• Repetition


  crucial element when it comes to branding design
• Repetition


  keeps your branding consistent and tie your items together
• Negative space


  is the space 'in-between', the area between or around other elements that form its own shape
• Symmetry


  we find symmetrical faces, patterns, and designs generally more attractive, effective, and beautiful
• Framing


  can enhance or draw attention to specific elements of your design
• Contrast


  is the degree of difference between two elements of your design
• Contrast


  it has a great effect on readability and legibility as well
• Composition


  refers to the overall arrangement of elements in your design