PR QUALITATIVE RESEARCH

• is a form of natural inquiry because focuses on studying its subject in a natural setting.

  Qualitative Research
• (note) walang definition ang Natural Inquiry, pero just remember nakukuha yon through natural means.

  Natural inquiry
• is a qualitative approach that allows primary research findings to be

  derived from the most dominant and significant themes being observed in society.

  Inductive Analysis
• Inductive analysis, inductive reasoning (steps, in order)

  Observation

  Generalization

  Paradigm
• Deductive reasoning

  Theory

  Predictions

  experiment
• focuses on the entirety of the phenomenon. With this approach, every piece of information is treated with care in order to paint the whole picture.

  Holistic
• The researcher is required to become part of the observed group in order to acquire more in-depth data for the research.

  personal immersion
• The researcher must be keen in observing neutrality in compiling findings from the study.

  Empathic Neutrality
• Researchers may continue to conduct research on new objectives or questions that emerged during the research process.

  Flexible
• refers to the detailed documentation and description of certain events or phenomenon being observed.

  Qualitative data
• TYPES OF QUALITATIVE RESEARCH

  Phenomenology

  Ethnography

  Historical Review

  Narrative Review

  Case Study

  Grounded Theory
• is a type of qualitative research that deals with the description of participants' real-life experiences of a specific event.

  Phenomenology
• The primary purpose of this research type is to understand the culture

  and experiences of a group of people in their natural environment.

  Ethnography
• is a type of qualitative research that aims to describe past events to fully understand the current patterns needed for making future decisions.

  Historical review
• aims to explain a phenomenon and the evolution of its course of action.

  Grounded theory
• the subject can be a specific person of interest. It can also be in the form of an entire business, organization, town, or a city.

  Case study
• is usually being used to document changes in human perspective or

  behavior.

  Narrative review
• refers to facts generated from objective insights together with the

  findings processed by the human brain.

  Knowledge
• Qualitative research equips academics, professionals, and even ordinary people with knowledge about society that would allow people to improve their lives.

  Human Learning
• Qualitative research is an efficient way of understanding changes in society because of its inclination to human experience and context.

  Society
• Qualitative research helps in the generation of news content. Qualitative research is necessary for raising social consciousness among the public.

  Media Needs Research
• All successful companies invest in research, may it be those who are producing consumable goods or offering services. Qualitative research provides relevant knowledge in crafting sound business strategies to achieve the right commercial image and to increase

  profitability.

  Business Analysis
• Qualitative research is useful in public health through its role in the documentation and analysis of public health issues.

  Public Health