Prelim exam

• Technopreneurship is a new breed of entrepreneurship. It involves a coming together of people who are intelligent, driven, creative, tech-savvy and passionate and have an appetite for calculated risk
• An Entrepreneurship A way of thinking and acting that is opportunity obsessed, holistic in approach and leadership balanced for the purpose of wealth creation. The entrepreneur searches for change, responds to it, and exploits it as an opportunity Creating the “New” and destroying the “Old”
• A customer is an individual or business that purchases another company’s goods or services.
• A value proposition defines the benefits your company’s products and services offer to the customer.
• hree elements of the intellectual capital ➢ Human Capital ➢ Organization Capital ➢ Social Capital
• hree elements of the intellectual capital Human Capital Organization Capital Social Capital
• How to Create a Value Proposition • Know your customers • Understand your costs and benefits • Don’t forget about your competitors • Be clear and concise • Design is king! • More Resources
• External customers are dissociated from business operations and are often the parties interested in purchasing the final goods and services produced by a company.
• Internal customers are individuals or businesses integrated into business operations, often existing as employees or other functional groups within the company.
• Customers are often grouped according to their demographics, such as age, race, gender, ethnicity, income level, and geographic location