Handouts 2

• The tourism network in the Philippines involves different interacting elements such as tourists, enterprises, institutions, and host communities
• The tourism industry in the Philippines includes both the public and private sectors
• Public Sector:

  • Responsible for formulating tourism policies, plans, and programs
  • Provides guidelines for destination selection and development
  • Promotes travel to and investments in the Philippines
  • Regulates the industry in collaboration with other government agencies
• Republic Act No. 9593, known as "The Tourism Act of 2009", declares a national policy for tourism as an engine of investment, employment, growth, and national development
• The Department of Tourism (DOT) is the primary planning, programming, coordinating, implementing, and regulatory government agency in developing and promoting the tourism industry
• Agencies and corporations attached to the DOT:

  • National Parks Development Committee (NPDC)
  • Intramuros Administration (IA)
  • Philippine Commission on Sports Scuba Diving (PCSSD)
  • Philippine Retirement Authority (PRA)
  • Nayong Pilipino Foundation (NPF)
• National Parks Development Committee (NPDC):

  • Ensures fully developed and well-maintained parks
  • Aims for wholesome recreation and socio-cultural education
  • Enriches the country's national identity and heritage
• Intramuros Administration (IA):

  • Responsible for the orderly restoration and development of Intramuros
  • Ensures the general appearance conforms to Philippine-Spanish architecture
  • Monument to the Hispanic period in Philippine history
• Philippine Commission on Sports Scuba Diving (PCSSD):

  • Provides standard basic dive rules
  • Regulates scuba sports and technical diving
  • Ensures safety through policy formulation
• Philippine Retirement Authority (PRA):

  • Develops and promotes the Philippines as a retirement haven
  • Accelerates social and economic development
  • Strengthens foreign exchange position
• Nayong Pilipino Foundation (NPF):

  • Promotes, encourages, and initiates research and development projects
  • Operates in the public interest as a non-stock, non-profit public corporation
• Duty Free Philippines Corporation (DFPC):

  • Exclusive authority to operate and/or franchise out stores and shops selling duty and tax-free merchandise in international airports, seaports, other ports of entry, and Tourism Enterprise Zones (TEZ)
• Tourism Infrastructure and Enterprise Zone Authority (TIEZA):

  • Implements policies and programs of the Department of Tourism (DOT) related to developing, promoting, and supervising tourism projects in the Philippines
  • Tasks include building tourism infrastructure, regulating and supervising TEZs, managing TIEZA assets, and collecting the Philippine travel tax
• Tourism Promotions Board (TPB):

  • Responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination
  • Highlights the country's uniqueness, assists in developing tourism products and services, and aims to increase tourist arrivals and tourism investment
  • Markets the Philippines as a major convention destination in Asia and attracts large-scale events, fairs, conventions, sports competitions, and expositions
• Other Government Agencies Influencing Tourism:

  • Bureau of Immigration (BI): Administers and enforces immigration, citizenship, and alien admission laws, and plays a role in anti-trafficking efforts
  • Department of Foreign Affairs (DFA): Responsible for the State's foreign policy and represents the Philippine government overseas
  • Department of Transportation (DOTr): Primary entity for transportation policy, planning, and regulation
  • Philippine Amusement and Gaming Corporation (PAGCOR): Operates and maintains gambling facilities within the Philippines
  • National Commission for Culture and the Arts (NCCA): Encourages cultural development and conserves the nation's heritage
• Other agencies influencing tourism:

  • Bangko Sentral ng Pilipinas (BSP)
  • National Economic Development Authority (NEDA)
  • Philippine Coast Guard (PCG)
• Food and Beverage Sector:

  • Refers to the preparation, presentation, and service of meals and drinks to guests
  • Allows travelers to experience the culture and heritage of a destination country
  • Examples of establishments: restaurants, bars, cafés, cafeterias, and clubs
• Meeting, Incentives, Conventions, and Exhibitions (MICE) Sector:

  • Dedicated to planning, organizing, booking, and facilitating conferences, seminars, and events
  • Components: Meeting, Incentive, Convention, Exhibition
  • Common MICE events: travel and tour expositions, summits, national and international conferences
• Attractions Sector:

  • Main reason travelers go to a destination
  • Provide leisure and recreation activities
  • Feature heritage formations and structures that tell the history of a destination country
  • Classified as natural attractions (geographic or geological features) and man-made attractions (structures and sites)
  • Examples of attractions: theme parks, museums, zoos, casinos, cathedrals, churches, castles, communities, and factories
• Travel Trade Sector:

  • Comprises people and companies that resell travel products and services bought/reserved from other parties
  • Includes travel agents, tour operators, and tour guides linking buyers and sellers in tourism
• Collaboration in Tourism Industry:

  • Both public and private sectors must collaborate and interact to develop a country's tourism
  • Private sector must abide by government agencies' standards, policies, and regulations
  • Public sector must create and enforce laws and guidelines to regulate the tourism industry