PURCOM

• Globalization is the increasing economic, political, and cultural integration, and interdependence of diverse cultures the worldwide integration of humanity.
• Effective communication and the ability to understand cultural differences are skills that are deficient in today’s society.
• Culture is the set of shared attitudes, values, goals, and practices that characterizes and institution or organization.
• Cross-cultural communication continually involves understanding caused by misperception, misinterpretation, and misevaluation. When a person from one culture sends a message to a person from

  another culture, cross-cultural communication takes place.
• Cultural background affects how individuals view the world, what they value, and how they interact with others.
• Race: Socially constructed category based on physical features.
• Ethnicity: Shared cultural traits, ancestry, or heritage.
• Gender: Socially and culturally defined attributes of being male or female.
• Gender Roles: Societal expectations based on gender
• Age Diversity: Presence of various age groups in a community or workplace.
• Physical Disability: Impairment affecting physical functioning or mobility.
• Register is a variety of a language that is appropriate in specific situations. Variations according to use are called ________.
• Static Register: this style of communication rarely or never changes. Language is literally “frozen” in time, content and form. It does not change.
• Formal Register: this language is used in formal settings and is one way in nature. This use of language usually follows a commonly accepted format. It is usually impersonal and formal.
• Consultative Register: is a standard form of communication. This is the register used when consulting an expert and the language used is more precise. It is formal and societal expectations accompany the users of this speech.
• Casual Register: this informal language or conversational in tone register is used by peers and friends. Words are general rather than technical. Slang, vulgarities and colloquialisms are normal. This is group language.
• Intimate Register: this communication is private. It is reserved for close family members or intimate people e.g. husband or wife, siblings, parent and children. It is best avoided in public and professional situation.
• Texts refers to works that readers, viewers, or listeners invest with meaning that can be critically analyzed. These texts can also be termed as messages.
• Visual images help the reader read and understand text. Visual information can support reading and help make meaning of texts.
• Visual literacy is the ability to decode, interpret, create, question, challenge, and evaluate texts that communicate with visual images as well as, or rather than, words.