Doesn’t always have to be a lab, could be a well-controlled classroom.
Strengths of the laboratory experiments
Highcontrol over confounding and extraneous variables, meaning the researcher can ensure that any effect on the DV is likely to be the result of the IV, thus highinternalvalidity.
Can be more easily replicated as there is greatercontrol and less of a chance for newextraneous variables, meaning the findings can be confirmed supporting the validity.
Limitations of laboratory experiments
May lack generalisability as the controlled environment may be artificial and real-life behaviours can’t always be generalised, therefore there is lowexternal validity.
Demandcharacteristics may be a problem as the cues invite a particularresponse from participants, meaning the findings may be due to the cues rather than the IV.
What are field experiments?
In a natural, more everyday setting.
Researcher goes to the participants’ usual environment.
Strengths of field experiments
Conducted in a more natural environment so participants‘ behaviour is more authentic and valid, therefore results may be more generalisable to everyday life.
Participants may be unaware they are being studied due to being in their natural environment, meaning they are more likely to behave normally, therefore the study has greaterexternalvalidity.
Limitations of field experiments
It’s more difficult to control the CVs and EVs, meaning the changes in the DV may not be due to the IV, so its more difficult to establish cause and effect.
There are ethicalissues as the participants in the field experiment may not have given informed consent, therefore it is an invasion of the participants’ privacy.
What is natural experiments?
The experimenter doesn’t manipulate the IV.
Strengths of field experiments
May be the only practical and ethical option as it can be seen as manipulating the IV as unethical.
There is greaterexternalvalidity as natural experiments involve real-world issues, meaning they findings are more relevant to real experiences.
Limitations of natural experiments
The natural event may only occur rarely which reduces the opportunities for research, meaning it can limit the opportunity to generalise findings.
Participants aren’t randomly allocated, so the researcher is less unsure whether the IV affected the DV, therefore demand characteristics may be an issue.
What are quasi-experiments?
The IV is based on a pre-existing difference between people.
The IV can’t change.
Strengths of quasi-experiments
There is highcontrol as they are often carried out under controlled condition, meaning replication is possible.
Comparisons can be made between people.
Limitations of quasi-experiments
Participants aren’t randomly allocated so there may be confounding variables.
The IV is not deliberately changed by the researcher so we can’t be certain that the IV has caused any change.