Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer
What is a Distribution Channel?
how the ownership of a product moves from the producer of the product to the final customer.
What is a Distribution Channel?
how the ownership of a product moves from the producer of the product to the final customer.
Increasingly firms are adopting a multichannel approach to place this means that In other cases a product is sold to intermediaries such as retailers who then sell it on to the final customer
What is Place?
Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer