Cards (5)

  • What is Place?:
    • Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer​
  • What is a Distribution Channel?
    how the ownership of a product moves from the producer of the product to the final customer.
  • What is a Distribution Channel?
    • how the ownership of a product moves from the producer of the product to the final customer.
  • Increasingly firms are adopting a multi channel approach to place this means that In other cases a product is sold to intermediaries such as retailers who then sell it on to the final customer
  • What is Place?
    • Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer​