Place

• What is Place?:

  • Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer​
• What is a Distribution Channel?

  how the ownership of a product moves from the producer of the product to the final customer.
• What is a Distribution Channel?

  • how the ownership of a product moves from the producer of the product to the final customer.
• Increasingly firms are adopting a multi channel approach to place this means that In other cases a product is sold to intermediaries such as retailers who then sell it on to the final customer
• What is Place?

  • Place defines both the physical location where a product is available as well as the distribution channel it has travelled through to get from the manufacturer to the customer​