Calculate the bits in Orange to find the bits in red
Revenue must be higher than costs for a profitable margin
Average Rate of Return:
Concept: What percentage of the cost spent on an investment is earned as an average profit
Calculation: Divide the average annual profit by the investment cost, then multiply by 100
Example: Investment of £1 million with £500,000 annual profit = 50%
2.4.2:
Focuses on using graphs and charts
Importance of reading and interpreting charts in Paper 2
Types of charts: line graphs, bar charts, pie charts
Line Graphs:
Ideal for showing trends over time
Bar Charts:
Effective for making comparisons between different criteria
Pie Charts:
Best for showing proportions, like market share
Financial Data:
Identify strengths and weaknesses of a business
Marketing Data:
Obtained from market research
Consider market share and market size
Limitations of Data: