Subculture

• definition

  Subcultures are groups who share the norms and values of mainstream (or dominant) culture, but who diverge from it in specific ways; they are a culture within a culture.

  Develop a collective identity as a result of differentiation -oppressions (become counter cultures)

  Based around hobbies (geeks), moral concerns (vegans)
• Reactions

  Some people regard them as making society more diverse and multicultural. Other people worry that subcultures can isolate people - especially young people - from mainstream norms and values, possibly leading them into crime, drugs and mental health problems.
• cosplay

  It became popular in Japan, based on characters from anime (Japanese animated films) and spread to America through hobby conventions for comics, cult TV and video games.

  An important feature of Cosplay is that cosplayers create their own costumes, rather than hiring or buying pre-manufactured 'fancy dress' outfits.
• Research- Thornton


  subcultural capital. Having subcultural capital means being 'in the know' about the latest trends, products, artists or styles in your subculture.

  Thornton looks at the '90s club scene where subcultural capital meant knowing where the hip DJs i would be playing and the music that was authentic and original, as opposed to mainstream pop. Subcultural capital applies to other 'taste cultures' like fashion, gaming, art, film or celebrity gossip.

  Become even more relevant, as online creators with subcultural capital gain followers and become 'influencers.'