contextual clues & propaganda devices

• Context clues - clues to the meaning of an unfamiliar word
• synoyms - words with same meaning
• antonyms - opposite meanings
• structural analysis - analysis or study of roots, prefixes and suffixes
• etymology - study of words, their sources and development, called as derivatives
• identifying roots - basic or body structure of the word
• homonym - derived from greek word “homonous” means common or same and “onoma" means name
• homographs - words share the same spelling irrespective of their pronouncation
• homophones - same pronouncation, different spelling
• homonymy - state or being a homonym
• capitonym - capitilazation affects meaning
• propaganda - a secret action, used by politicians
• name calling - uses names that carry a negative connotation
• card stacking - false or misleading idea
• transfer - association between person, product, or ideas snd something good and respected and which people already feel strongly about
• testemonial - uses snob appeal and desire for admiration
• plain folks - effort to win public confidence to common folks
• bandwagon - public people is urged to follow without no reason or logic is used
• glittering guidelines - high-sounding words go make an idea better
• positive reinforcement - rewards behavior
• repetition - name or word repeated constantly
• rationalization - false excuses to justify action
• appeal by flatter - puts good mood
• appeal by fear - frightens
• technical jargons - unfamiliar text
• non-sequitir - remark that has no bearing
• powerful words - uses pleasant / hideous words to lure you from an advertisement or product