English - advertising

• Alliteration - same letter in the beginning
• Body language - direct gaze, pointing, etc
• Juxtaposition: 2 different things as comparison
• Narration: the action or process of narrating a story
• emotive language is language that is used to express feelings and emotions, such as 'heart-wrenching'
• repetition is repeating a word or phrase over again
• hyperbole - exaggeration
• simile is comparing one thing to another using ‘like’ or ‘as’, e.g. ‘she was as beautiful as an angel’.
• visual metaphor - a comparison between two things that is based on their visual appearance
• rules of thirds: a visual composition that divides the image into three sections, with the horizon line running down the middle
• TAPAS: text, author, purpose audience, style
• Imperatives: command
• typography: the style and appearance with text, including font, size, and color
• pathos: emotion
• ethos: credibility
• Logos: logic
• slogans: short, catchy phrases, e.g. Just do it
• gimmick: a novel or unusual feature of a product or service that makes it stand out from the competition
• focal point: the point at which the light rays converge to form an image
• persuasive language: words used to influence people's opinions or actions
• rhetorical question: a question asked not for information but to provoke thought or emotion
• emotive language: words that evoke strong emotions such as fear, anger, joy, sadness, etc.
• hyperbole: exaggerated statements intended to emphasize a point or create emphasis
• edible print ad: print ad that is designed to be eaten
• A: alliteration

  F: facts

  O: opinion

  R: rhetorical question

  E: emotive language

  S: statistics

  T: the rules of third
• alliteration: repetition of consonant sounds at the beginning of words