marketers market 10 main categories

Cards (20)

  • Goods  Items that satisfy human wants and provide utility.
  • Examples: Canned goods, frozen food products, cars, refrigerators, televisions, machines, and other mainstays of a modern economy. goods
  • Services
    An act of assistance or work done for a client or customer.
  •  Examples: Work of airlines, hotels, car rental firms, barbers and beauticians, maintenance and repair people, accountants, bankers, lawyers, engineers, doctors, software programmers, and management consultants. Many market offerings mix goods and services, such as a fast-food meal. Service 
  • Events
    The experiential marketing of a brand, service, or product through memorable experiences or promotional events
  • Examples: trade shows, artistic performances, and company anniversaries Global sporting events such as the Olympics and the World Cup are promoted aggressively to companies and fans. Local events include craft fairs, bookstore readings, and farmer's markets. events
  •  Experiences Intentional activities that engage customers and create a real-life experience that will be remembered.
  • Experiences  Examples: Disneyland represents experiential marketing when customers visit a fairy kingdom or a pirate ship. There is also a market for customized experiences, such as spending a week on eco-tourism in remote natural habitats in Asia or learning about wildlife at the Singapore Night Safari.
  • People
    To portray an ideal image to reach their target audience and ensure relevance in what they are known or famous for. 
  • People - Examples: Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other professionals often get help from marketers. Some people have done a masterful job marketing themselves-think of Korean idols Blackpink and BTS.
  • Places
    To attract customers to visit a specific location to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. 
  •  Places Examples: "Malaysia-Truly Asia," "Amazing Thailand," "Hong Kong: Live It. Love It!" "Your Singapore," Macau's "A Heritage of Two Cultures," Taiwan's "The Heart of Asia," and "It's More Fun in The Philippines."
  • Properties
    financial property (stocks and bonds). They are bought and sold, and these exchanges require marketing. 
  •  Properties Examples: Real estate agents work for property owners or sellers, buying and selling residential or commercial real estate. Investment companies and banks
    market securities to both institutional and individual investors.
  • Organizations Companies spend money on corporate identity ads to build a strong, favorable, and unique image in the minds of their target public.
  • Organizations 
    Examples: Universities manage their school identity better and image via admission brochures and Twitter feeds.
  •  Information
    These are facts provided or learned about a situation, person, event, etc..  
  • Information Examples: Information is essentially what books, schools, and universities produce, market, and distribute at a price to parents, students, and communities. Firms make business decisions using information supplied by organizations like Thomson Reuters.
  •  Ideas
    A concept, principle, or mental suggestion is a possible course of action. 
  • Ideas 
    Examples: Products and services are platforms for delivering some idea or benefit. Social marketers are busy promoting such Ideas as "Say No to Drugs," "Exercise Daily," and "Eat Healthy Food." In Asia, governments often engage in social marketing. In Thailand, there is a campaign against driving when sleepy.