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Subdecks (2)
getting to know the market
Entrepreneur
15 cards
Let the Market Know You Better
Entrepreneur
9 cards
Cards (34)
SECTION I:
INTRODUCTION
A. The business Concept and the Business Model
B. The business Goals, Vision, Mission, Objectives, and Performance Targets
C. The business Offering and Justification
SECTION II
EXECUTIVE SUMMARY
1. The business proponents and their partners
2. The enterprise organization and its capabilities
3. The technology providers and their expertise
The suppliers and all major service providers
SECTION III
THE BUSINESS PROPONENTS
1. Resource mobilizers and Financial Backers
2. Technology Providers
3. Governance and top management
Operating and support team
SECTION IV
THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE CUSTOMER
SUFFICIENT SIZE, SUFFICIENT PAYING CAPACITY, and SUFFICIENT INTEREST TO PURCHASE THE PRODUCTS BEING OFFERED BY THE ENTERPRISE
SECTION V THE MARKET
SOCIAL ENVIRONMENT
POLITICAL ENVIRONMENT
ECONOMIC ENVIRONMENT
ECOLOGICAL ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
SECTION VI. THE PRODUCT AND SERVICE OFFERINGS
DESCRIPTION, EVOLUTION, and JUSTIFICATION of the product/service offerings.
SECTION VII. THE ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEMS
INPUT. THROUGHPUT, OUTPUT, MARKETING, DESIRED OUTCOMES
SECTION VIII. THE FINANCIAL FORECASTS AND EXPECTED RETURNS, RISKS, AND CONTINGENCIES
SECTION IX. ENVIRONMENTAL REGULATORY COMPLIANCE
SECTION X. THE CAPITAL STRUCTURE AND FINANCIAL OFFERING: RETURNS AND BENEFITS TO INVESTORS, FINANCIERS, AND BUSINESS PARTNERS.
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