What are the factors affected in PED?
1) Necessity: A necessary good, such as bread or electricity, will have a relatively inelastic demand.
2) Substitutes: If the good has several substitutes, such as Android phones instead of iPhones, then the demand is more price elastic.
3) Addictiveness or habitual consumption: The demand for goods such as cigarettes is not sensitive to a change in price because consumers become addicted to them
4) Proportion of income spent on the good: If the good only takes up a small proportion of income, such as a magazine which increases in price from £1.50 to £2, demand is likely to be relatively price inelastic.
5) Durability of the good: A good which lasts a long time, such a washing machine, has a more elastic demand because consumers wait to buy another one.
6) Peak and off-peak demand: During peak times, such as 9am and 5pm for trains, the demand for tickets is more price inelastic.