ENTREP lesson 4

• • Risks: potential loss
• 12 R’s of Opportunity Screening

  • Relevance
  • Values
  • Resonance
  • Reinforcement of Entrepreneurial Interest
  • Revenue
  • Responsiveness
  • Reach
  • Range
  • Revolutionary Impact
  • Returns
  • Relative Ease of Implementation
  • Resources Required
  • Risks
• Revenue


  • It is important to determine the sales potential of the products or services offered
• Resonance


  • The opportunity must match the values and desired virtues that the entrepreneur has or wishes to impart
• Reach


  • Opportunities must have good chances of expanding
• Revolutionary Impact


  • A game-changer that will revolutionize the industry
• Relative Ease of Implementation


  • It is not difficult to establish the business
• Risks

  • Potential loss
• Opportunity must be aligned with

  • Personal vision, mission, and objectives for the enterprise
• Reinforcement of Entrepreneurial Interest

  • Must resonate with talent, skills, and interests
• Responsiveness


  • Opportunity addresses the unfulfilled or undeserved needs and wants of customers
• Returns


  • Opportunity must yield higher returns on investments
• Range


  • Opportunity can potentially lead to a wide range of possible products or service offerings
• Resources Required

  • Opportunities requiring fewer resources from the entrepreneur may be more favored than those requiring more resources