The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
LITERACY
——— involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
MEDIA
The physical objects used to communicate with, or the mass communication through PHYSICAL OBJECTS such as radio, television, computers, film, etc.
MEDIA
It also refers to any physical object used to communicate messages.
MEDIA LITERACY
The ability to access, analyze, evaluate, and create media in a variety of forms.
MEDIA LITERACY
It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
INFORMATION
A broad term that covers processed data, knowledge derived from study, experience, instructions, signals or symbols.
INFORMATION LITERACY
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate informationin its various formats.
TECHNOLOGY LITERACY
The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.
TECHNOLOGY LITERACY
Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
MEDIA AND INFORMATION LITERACY
The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
FORM / STYLE
can also pertains to tone, mood, color, font types, space, speed, direction, balance, repetition, emphasis, movement, rhythm, unity, contrast, hierarchy, contrast, proportion, alignment, proximity, pattern, others
MEDIUM / FORMAT
can also pertains to the platform that the learners would be presenting their output (i.e. handwritten, blogs, presentation, others).
Pre-historic / Pre-industrialage
People discovered fire
developed paper from plants
forged weapons and tools with stone, bronze, copper and iron.
ACTA DIURNA
———was the FIRST “NEWSPAPER”
CODEX IN THE MAYAN REGION
These are folding BOOKS stemming from the pre-Columbian MAYA CIVILIZATION.
DIBAO IN CHINA
is the earliest and oldest newspaper in the world
INDUSTRIAL AGE
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).
The London Gazette
claims to be the oldest surviving ENGLISH NEWSPAPER and the oldest continuously published newspaper in the UK, having been first published on 7 November 1665 as The Oxford Gazette.
TYPEWRITER
Is a mechanical or electromechanical machine for writing characters similar to those produced by printer’s movable type.
TELEPHONE
is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be heard directly.
In 1876, Scottish emigrant ALEXANDER GRAHAM BELL was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice.
MOTIONPICTUREPHOTOGRAPHY / PROJECTION
———, also called FILM or MOVIE, series of still photographs on film, projected in rapid succession onto a screen by means of light. Because of the optical phenomenon known as PERSISTENCE OF VISION, this gives the ILLUSION of actual, smooth, and continuous movement.
PRINTING PRESS FOR MASS PRODUCTION
A printing press is a device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink
COMMERCIAL MOTION PICTURE
1913 was a particularly fruitful year for film as an art form, and is often cited one of the years in the decade which contributed to the medium the most, along with 1917.
MOTION PICTURE WITH SOUND
A SOUND FILM is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before sound motion pictures were made commercially practical.
1830s and 1840s SAMUEL MORSE
Apparatus used to communicate at a distance over a wire.
Usually uses Morse Code.
TELEGRAM
Is a message sent by a telegraph, which is also called a wire.
It is a way of communicating important information quickly and concisely.
PUNCH CARD
is a piece of stiff paper that can be used to contain digital information represented by the presence or absence of holes in predefined positions. The information might be data for data processing applications or, in earlier examples, used to directly control automated machinery.
ELECTRONIC AGE
The invention of the TRANSISTOR ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
INFORMATION AGE
The INTERNET paved way for faster communication
the creation of social network.
People advanced the use of microelectronics
invention of personal computers
mobile devices and wearable technology.
Voice, image, sound and data are digitalized.
CHANNEL
provides opportunities for people to communicate, share ideas, speculate, tell stories and give information
WATCHDOG
exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair elections.
RESOURCE CENTER
acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge.
ADVOCATE
through its diverse sources or formats, it bridges the gap of digital divide.
LARGEELECTRONICCOMPUTERS
UNIVAC (1951) Universal Automatic Computer I (the 1st general purpose electronic digital computer by J.PresperEckert and JohnMauchly.
EDSAC (1949) ElectronicDelayStorageAutomaticCalculator by Maurice Wilkes
MEDIA LITERACY
Understanding and using mass media in either an assertive or non assertive 3 way, including an informed and critical understanding of media, what techniques they employ and their effects.
Media Literate Have abilities to:
Develop
Analyze
Produce
Evaluate
Information Literacy
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
Information Literate Have abilities to:
Recognize
Locate
Evaluate
Effective use
Communicate
Information Literacy Involves traditional skills such as: