psychological research or theory may offer a view that does not correctly represent the experience and behaviour of men or women
androcentrism
when 'normal' behaviour is judged according to a male standard
alpha bias
research that focuses on differences between men + women and tends to present a view that exaggerates these differences
beta bias
research that focuses on similarities between men and women and tends to present a view that ignores or minimises differences
universality
any characteristic of humans that is capable of being applied to all
examples of alpha bias
psychodynamic explanations for offending behaviour
schizophrenia has been diagnosed in men more frequently than women
example of androcentrism
PMS medicalises human emotion - particularly anger
male anger is seen as a logical response to external pressures
examples of beta bias
fight or flight response - early research on male mice as they experience fewer hormonal fluctuations so changes in adrenaline levels could be more reliably measured
Kohlberg's levels of moral reasoning was developed based onAmerican males
strength - awareness
awareness of gender bias leads to better understanding of the problems which can influence how a study is conducted
limitation - promotes sexism in research
researchers are more likely to be men which may disadvantage women participants
findings may be gender biased
limitation - gender-biased research
research that challenges gender bias may not be published
researchers found it is published less often and has less funding