Market: A place where firms and households come together to carry out an economic transaction
The types/ examples of markets include:
Product or output market
Factor or input market
Stock market
International Financial market
Entrepreneur: A person who organises, manages, and assumes the risks of a firm, taking a new idea or a new product and turning it into a successful business.
Perfectly competitive market: Large numbers of buyers and sellers acting independently; No individual seller or small group of sellershave the ability to control prices
Demand: Quantity of a good or service that consumers arewilling AND able to purchase at different prices, ceteris paribus; also called "effective demand"
Law of demand: Shows an inverse relationship between price& quantity demanded, ceteris paribus (↑ P → ↓ QD)
Quantity demanded: Quantity of a good or service that consumers are willing AND able to purchase at a specific price.
Income effect: The change in the quantity demanded of a good that results from the effect of a change in the good's price on consumers’purchasing power
Substitution effect: The change in the quantity demanded of a good that results from a change in price, making the good more or lessexpensive relative to other goods that are substitutes
The non-price determinants of demand are:
Income
Price of related goods
Tastes and preferences
Demographics
Consumer expectations
Normal Good: A good that is consumed more as income increases (↑ Y → ↑ D)
Inferior Good: A good that is consumed less as income increases (↑ Y → ↓ D)
Substitutes: Goods that are used in place of each other (Increase in PGood A → Increase in DGood B)
Complements: Goods that are used together (Increase in PGood A → Decrease in DGood B)
Favourable changes in consumer preferences increase demand for a good
Consumer expectations include:
Futureincomes
Future Prices
Movement: Changes in price of a good and/or service lead to changes in its quantity demanded
Shift: Changes in non-price determinants lead to changes in demand
Giffen Good: A non-luxury item where there is an increase in demand when prices increase, defying the laws of demand.
Veblen Good: A good that becomes more popular as price increases
Supply: Quantity of a good or service that firms are willing AND able to produce and sell at different prices, ceteris paribus
Law of supply: Shows a positive relationship between price & quantity supplied, ceteris paribus (↑ P → ↑ Q)
Quantity supplied: Quantity of a good or service that firms are willing AND able to produce at a specific price
Non-price determinants of supply:
Number of firms
Cost of factors
Technological Change
Price of related goods
Producer expectations
An increase in the number of firms increase overall supply of a good and/or service.
Increase in cost of inputs will decrease supply.
Increase in productivity will increase supply.
SUBSTITUTES IN PRODUCTION: Alternative goods that a firm can produce (Increase in PGood A → Decrease in SGood B)
COMPLEMENTS IN PRODUCTION: Goods that are produced together(Increase in PGood A → Increase in SGood B)
Producers may withhold product for future supply if prices will rise.
Equilibrium: A state of balance in the market
Competitive market equilibrium: Quantity demanded is equal to quantity supplied
Shortage: Quantity demanded is greater than the quantity supplied.
Surplus: Quantity supplied is greater than the quantity demanded
Linear equation for demand: Q = a - bP
a -> change in non-price determinants of demand
b -> slope of the demand curve
Linear equation for supply: Q = c + dP
c -> change in non-price determinants of supply
d -> slope of the supply curve
Price Mechanism: Forces of demand and supply allow marketsto move towards the equilibrium
Signaling Function: Communicates information to consumers and producers
Incentives Function: Provides incentives to consumers and producers
Rationing Function: Price allows the distribution of scarce resources that reflect the current market situation