Purposive Communication

• Financial Globalization

  • Financial globalization means the integration of financial markets of all countries of the world into one. 
• Stock markets

  •  are a great example of the financially connected global world since when one stock market has a decline, it affects other markets negatively as well as the economy as a whole.
• Economic Globalization

  • The development of trade systems within transnational actors such as corporations or NGOs
• Technological Globalization


  Refers to the spread of technologies across borders and around the world.
• Political Globalization


  It refers to the development and growing influence of international organizations such as the UN or WHO means governmental action takes place at an international level.
• Cultural Globalization

  • It refers to the interpenetration of cultures which, as a consequence, means  nations  adopt  principles,  beliefs, and costumes of other nations,  losing  their  unique  culture to  a unique,  globalized supra-culture.
• Sociological Globalization


  It refers to the sharing of ideas and information between and through different countries.
• Ecological Globalization

  • Accounts for the idea of considering planet Earth as a single global entity  –  a  common  good all societies should protect since the weather affects everyone and we are all protected by the same atmosphere.
• Geographical Globalization


  It refers to the new organization and hierarchy of different regions of the world that are constantly changing.
• Virtual Interaction

  • Globalization has introduced virtual communication and collaboration.
• Cultural Awareness in Speech

  • Even when two people are speaking the same language,  cultural differences can affect vocabulary, colloquial expressions, voice tone, and taboo topics.
• Cultural Awareness in Body Language

  • Refers to the understanding of acceptable speaking distances, conflict styles, eye contact, and posture in different cultures, accepting that the physical expressions of their own culture are not universally accepted.
• Time Differences


  The advent of global collaboration introduces another new dynamic to communication skills -- the need to communicate and share information with people across several time zones.
• Strategies to Become an Effective Global Communicator

  • Review communication principles.
  • Analyze the message received.
  • Be open to accepting other cultures.
  • Learn about cultures and apply what is learned.
  • Consider language needs.
• Intercultural communication

  is the exchange of information between individuals who are unalike culturally. Being an effective communicator means interacting positively with people from various racial, ethnic, and cultural backgrounds.
• Personality Strength


  The main personal traits that affect intercultural communication are self-concept, self-disclosure, self-monitoring, and social relaxation.
• Communication Skills


  Individuals  must  be competent in verbal and non-verbal behaviors. Intercultural  communication  skills  require message skills, behavioral flexibility, interaction management, and social skills.
• Psychological Adjustment

  • Effective communicators must be able to handle the feelings of “culture shock” such as frustration, stress, and alienation in ambiguous situations caused by new environments.
• Cultural Awareness

  • Individuals must understand the social customs and the social system of the  host  culture.  Understanding  how  people  think  and  behave  is essential for effective communication with them.
• Anxiety

  • is usually defined as a state of the human condition where a person has a feeling of unease and nervousness. It is even sometimes associated with the feeling of an unrealistic fear.
• Assuming similarities instead of differences

  • Sometimes people assume that two cultures are not different, but are similar in their nature.
• Ethnocentrism

  • is  a  perception  that  an  individual  has  for someone else’s culture and heritage as being inferior to his or her own culture and heritage.
• Stereotyping


  To believe unfairly that all people or things with a particular characteristic are the same.
• Prejudice

  • is  another  notable  and  important  barrier  to cross-cultural  communication
• Prejudice


  refers  to  irrational judgments passed on certain groups or individuals.
• Prejudice

  • refers to a primary negative perception created by individuals on the basis of race, ethnicity, religion, castle or language.
• Motivation

  • refers to the root of a person’s desire to foster intercultural  relationships  and  can  be  intrinsic  or  extrinsic (Martin & Nakayama, 2010).
• Tolerance to ambiguity


  Refers to an individual’s attitude about and level of comfort in uncertain situations (Martin & Nakayama, 2010).
• Open-mindedness


  is willing to dispassionately receive the ideas and opinions of others.
• Open-mindedness

  • are aware of their own cultural values and recognize that other people’s values are different.
• Knowledge and Skill


  Intercultural  communication  skills  are  those  required  to communicate  or  share  information  with  people from other cultures and social groups.
• Knowledge and Skill

  • It also requires an understanding that different cultures have different customs, standards, social norms, and even thought patterns.
• ꒰Knowledge and Skill꒱


  Good intercultural communication skills require a willingness to accept differences and adapt to them.
• Passive Observation

  • Watching  the  communication  behaviors members of a particular culture. Notice how their values, rituals, and communication styles are similar to and different from your own and other cultures with which you are familiar.
• Active Strategies

  • Learn and read about other cultures.
  • Immerse yourself in the culture. You can learn a great deal about another culture by actively participating in it. 
• Self-disclosure


  The process of communication by which one person reveals  information  about  themself  to  another.