Goals and importance of marketing

• Increase goods consumption to boost the economy. Marketing aims to encourage people to buy anduse more products. It leads to increased production and consumption of materials and more goods available in the market. It creates more job opportunities and economic wealth for people. When there is high consumption, it promotes economic development for the entire nation.
• Guarantee the highest level of customer satisfaction while also acting responsibly towards society. Customer satisfaction is important to every business, but it can be a challenge to measure it accurately. Customers may feel happy with the products they receive, yet those products might negatively impact the environment. For instance, plastic serves as excellent packaging material for consumer goods but also contributes to flooding and environmental pollution. To fulfill its social obligations, a business must discover innovative methods to deliver customer satisfaction.
• Improve the variety of products and services offered to customers. The goal is to assist customers in finding products that satisfy their biological needs and emotional and social desires. It entails conducting research and investing time and resources into developing new products. However, providing customers with a diverse range of options can be expensive.
• Enhance the quality of life and make everyone's way of living easier. Marketing professionals aim to enhance the overall quality of life. For instance, they achieve this by developing new mobile devices that enable seamless communication with diverse sectors of society, friends, and family. This easy and accessible communication fulfills social needs and caters to business requirements. Additionally, introducing computers and other electronic gadgets into households brings joy and elevates the comfort level in everyday living.