emtech 4

• An infographic is a short term for information graphic, combining information, storytelling, and perceptions to help individuals or institutions communicate a message to viewers
• Basic elements of layout and design include lines, color, and shapes
• Lines are the most basic of all elements and can define the characteristics of an infographic, forming shapes that catch the attention of a viewer
• Color is a powerful and influential element in an infographic, with the right combination catching the attention of viewers
• Combining colors and having a good command of color mixtures and combinations can further attract viewers
• Shapes, defined by enclosures created by lines, express different psychological influences on the audience, especially when combined with different colors
• Shapes are universal symbols that convey specific meanings regardless of the viewer's background and ethnicity