SOFT ENG

• Empathize is the centerpiece of the human-centered design process
• Emphatize

  The work understand the people/users within the context of the design challenge
• To empathize: Watch and Listen: Ask them to "vocalize"
• To empathize:

  Observe: Notice the "disconnect” between what someone says and he does
• To empathize:

  Engage: Ask "why" for a deeper meaning
• Empathize

  To see things "with a fresh set of eyes"
• Empathize

  infer the intangible meaning of experiences to uncover insights
• Empathize

  is to gain empathy for who the users are and what is important to them
• Ideate It represents the process of "going wide"
• Ideate

  you concentrate on idea generation.
• Why ideate? To leverage to: -Step beyond the obvious solution (out of the box) -Harness collective perspective -Uncover unexpected areas of exploration -Create flexibility in the innovation options
• Why ideate? To push for a widest possible range of ideas
• Why ideate?

   To transition from identifying the problems to creating the solutions
• How to ideate?

   -Techniques: building, bodystorming, mindmapping, & sketching
• How to ideate?

   -Combine rational thought with imagination
• Prototype

  You iterate the generation of artifacts that answer questions and get you closer to the solution
• Prototype

   -anything the user can interact with
• Why prototype?

  To ideate and problem-solve
• Why prototype?

  To communicate
• Why prototype?

  To start a conversation
• Why prototype?

  To fail quickly and cheaply
• Why prototype?

  To test possibilities
• Why prototype?

  To manage the solution-building process
• How to prototype?

  Don't spend too long on one prototype
• How to prototype?

  -Start building
• How to prototype?

  ID a variable
• How to prototype?

  Build with the user in mind
• Test

  You solicit feedback (inputs) about the prototypes you have created
• Test

  Asking whether the solution is liked by the users
• Why test?

  To refine prototype and solutions
• Why test?

  To learn more about your user
• Why test?

  To refine your POV
• Define

  The design process brings clarify and focus to the design phase
• Define

  Goal craft a meaningful and actionable problem statement(POV)
• Define

  Sensemaking
• Why define?

  More narrowly focused problem statement tends to being greater quantity and higher quality solutions
• Why define?

  Leverages design challenge known as insight
• How to define?

  Articulate the POV by combining the 3 elements- user, need, insights