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QM LESSON 1
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Quantitative research
an inquiry into an identified problem, based on testing a theory,measured with numbers.
Three general types of quantitative methods
Experiments
Quasi-Experiments
Surveys
Experiments
true experiments are characterized by random assignment.
Quasi-Experiments
all the features of experimental designs except that they involve non-randomized assignment.
Surveys
cross-sectional and longitudinal studies.
Comparison of quantitative and qualitative research approaches6 Different Aspects:
Objective
Data Description
Sample
Data Gathering
Data Analysis
Outcome
VARIABLES
research simply refers to a person, place, thing, or phenomenon
6 Types of variables
Independence
Dependence
Control
Moderator
Extraneous
Correlation
Attributes
demographic information such as age, gender, education level, income,and ethnicity
Quantitative
data is numeric
Qualitative
data is based on human judgement.
Units
ways that variables are classified.
Independent Variables
antecedent conditions that are presumed to affect a dependentvariable.
Dependent Variable
the outcome.- presumably affected by one or more independent variables that areeither manipulated by the researcher or observed.
Control
experiment there may be many additional variables beyond themanipulated independent variable.
Moderator
measured,manipulated, or selected by the experimenter to discover
Extraneous
Those factors which cannot be controlled.
Correlation
can be positive (increasing X increases Y), negative (increasing Xdecreases Y).
Population
complete group with at least one characteristic in common.
Sample
contains a few members of the population.
Sampling Methods
access to the entire population is near on impossible, however, theresults from a survey.
Two types of sampling
Probability Sampling
Non-Probability Sampling
Probability Sampling
every member of the population has the chance of being selected.
4 TYPES OF PROBABILITY SAMPLING
Simple Random Sampling
Systematic Sampling
Stratified Random Sampling
Cluster Sampling
Simple Random Sampling
researcher randomly selects a subset of participants from a population.
Systematic Sampling
researchers select members of the population at a regular interval.
Stratified Random Sampling
process of creating subgroups in a dataset according to various factors,such as age, gender.
Cluster Sampling
researchers divide a population into smaller groups known as
clusters.
Non Probability Sampling
not every member of the population has equal chance of beingselected.
4 TYPES OF NON PROBABILITY SAMPLING
Convenience Sampling
Purposive Sampling
Quota Sampling
Snowball Sampling
Convenience Sampling
selecting a sample based on the availability of the member and /orproximity to the researcher.
Purposive Sampling
samples are chosen based n the goals of the study.
Quota Sampling
The proportion of the groups in the population were considered in thenumber and selection of the respondents.
Snowball Sampling
participants in the study were tasked to recruit other members for thestudy.
Sample size
must be large enough
Larger sample
more accurate results