Qualitative research focuses on views, perception, and opinions of people, known for its naturalistic, purposeful, detailed, engaging, and neutral characteristics
In qualitative research, the researcher selects participants in a purposive manner, ensuring they have easy access to needed information or possess the knowledge required for the study
Detailed data collection with direct quotations from participants' responses characterizes qualitative research
Qualitative research involves engagement with the phenomenon under investigation, allowing for inductive reasoning to discover emerging patterns and themes
A holistic approach is essential in qualitative research, viewing the phenomenon as a complex system with multiple variables
Qualitative research complements quantitative data, often using interviews and observations as common instruments
Qualitative research provides detailed information to explain complex issues and is cost-efficient due to the small number of participants required
Weaknesses of qualitative research include the inability to generalize findings, the challenge of analyzing non-numeric subjective data, and the time-consuming nature of the research process
Types of qualitative research include phenomenological, ethnographic, grounded theory, case study, historical, and narrative research