Types of conformity

• What is social influence?

  implicit or explicit pressure from a person or group that causes temporary or permanent change to attitudes or behaviours
• What are the types of social influence?

  Conformity and obedience
• Conformity

  When a person changes attitudes or behaviour due to implied pressure from another person
• What is implied pressure?

  Not obvious
• What is explicit pressure?

  Obvious
• Who does conformity occur between?

  People with equal status
• Obedience

  When a person changes attitudes or behaviour due to an explicit order from someone
• What does obedience occur in?

  a hierarchy
• Three types of conformity

  Compliance

  Identification

  Internalisation
• Do people deny or accept conformity?

  Deny
• Do people deny or accept obedience?

  Accept
• What is the shallowest form of conformity?

  Compliance
• Compliance?

  A short term change to behaviour or attitudes in public, but their private behaviour stays the same

  To Temporarily fit in with the majority group

  Only lasts while with the majority group
• Supporting evidence for compliance

  Asch
• Identification

  When someone shows a lasting change in public and private behaviour and attitudes to show group membership

  Occurs moderately easily

  Only lasts while they identify with the hroup
• what type of change is identification?

  a genuine, lasting one
• Internalisation

  A permanent change in public and private behaviour because they agree with the majority group

  Doesn’t occur easily

  Lasts indefinitely
• How easy is compliance?

  Very
• How easy is identification?

  Moderately easily
• How easy is internalisation?

  Not easy
• Supporting evidence for identification?

  Zimbardo
• Supporting evidence for internalisation?

  Jenness
• Who identified the three types of conformity?

  Kelman