Explanations for conformity

• Who came up with explanations for conformity?

  Deutsch and Gerrard
• One is based on the need to be … and the other on the need to be …

  Right

  Liked
• Two explanations

  Normative

  informational
• Normative social influence

  Conform to be liked or accepted
• Informational social influence

  Conforming due to lack of information
• What type of behaviour is changed for normative?

  Public but not private as they worry about rejection
• Is normative emotional or cognitive?

  Emotional
• What may normative lead to?

  Compliance as it’s a short term change whilst the group is present
• what behaviour is changed for informational ?

  Public and private as they aren’t sure how to behave so they assume the group knows better
• Where is informational most seen?

  In an ambiguous situation where there is no obvious answer
• Is informational emotional or cognitive?

  Cognitive as it’s to do with what you think
• What is informational linked to?

  Internalisation as it is a long term change occurring even if the majority group isn’t present
• Evidence for informational social influence?

  Jenness

  Female and male psych students asked to make an independent estimate of how many beans in a jar

  Then discuss in a group and agree on a group estimate

  Then make another independent estimate after
• Jenness findings

  Nearly all changed their answer

  Male ptps changed their answer by average 256 beans and females by 382
• What does Jenness also provide evidence for?

  Internalisation