static web page - contains content that is pre-built and remains the same each time the page is loaded. cheaper and easier to create and loads quicker. appears the same for everyone who has access to it.
dynamic web page - generated when they are loaded and an appear different to different users. harder to code but they can be linked to databases to show personalised content
blogs
used to share information with likeminded individuals, such as those who enjoy the same hobbies or beliefs. businesses can use blogs as a way of updating their customer base. blogs can feature multimedia.
share information with followers in format of textimages and videos.
can unite people with similar interests.
takes a lot of time and effort to create posts
difficult to build customer base
customers can be lost if not updated regularly.
podcast
downloadable audio file usually on a certain topic and can be listened when convinient for the user.
advnatges of podcast
not usually recorded live so can be edited and uploaded at a certain time
podcast can be listened when convienet for the user
podcasts are becoming increasingly more popular so the possible audience base is growing
disadvantages of podcasts
takes time to record and needs to be edited
can be difficult to build up an audience.
streamed audio and video
the process of receiving video/ audio data in a continuous flow, allows the user to access the audio immediately without having to wait for the file to download entirely
eg spotify
advantages of streamed video
does not require to be downloaded entirely before use so users can watch as soon as the connection starts
streaming is harder for users to share , eg netflix uses this for protection.
disadvantages of streamed media
streaming requires high bandwidth so users may suffer with performance issues on slower devices and networks.
requires constant network connection
social media channels advantages
can increase a business online presence
posts can be shared between millions of users
can interact with their customers
posts can be shared in different information styles
social media channels disasdavatges
businesses may need to hire a social media manager to interact with customers
negative posts can be shared very quickly
businesses must be cautious about what they post.
emails advanatages
faster and cheaper form of communciation that letters
files can be attached to email
an audit trail can be kept
emails can be sent and read at the users convienece
email disadvantages
internet connection is requires
malware can spread through email attachments
some attachments can be unreadable on different devices
document stores
allows users to store online files in cloud storage
rrs feeds
rich site summary, allows users to subscribe to updates from their favourite websites.