5.2 digital value

• Different kinds of digital value businesses provide

  Internal

  B2B

  B2C
• 5 examples of internal digital value:

  Payroll

  Communication

  Timetable

  Data storage

  Security
• 3 examples of B2B - Business to business:

  Purchasing

  Invoicing

  Logistics
• Logistics is transport of goods and services
• The legislative department handles how a business manages itself in regards to the law. It benefits from IT as it allows quick references to legal documents, and easy legislative research
• Small firms may have multiple workers working in multiple departments, with no clear departmentalisation, and adjustable work roles
• Lots of services offerred to customers by a business are significantly abstracted from the behind the scene services
• 3 examples of B2C - Business to consumer:

  Websites to view services

  Marketing

  Communication with stakeholders
• 4 ways technology has supported businesses?

  Product design

  Manufacturing control

  Data modelling

  Local & remote working
• Technology has supported product design for businesses. This is because CAD can be used to make accurate 3d models, these can easily be edited and sent across the world to be manufactured.
• Manufacturing control has been aided due to technology. This is because in the past manual processes were used to track manufacturing data. Now with technology Automatic Stock Control systems can be integrated into manufacturing along with automated production hardware.
• Data modelling has been made possible to easily view data. Technology allows people to turn data into usable information, which has allowed many businesses to identify patterns and trends.
• Digital systems have made it possible to work remotely. This has allowed far more multicultural and fair work environments, whilst reducing business overhead and not needing employees to commute
• What are main ways companies can use technologies to understand and interact with marketing environments:

  Stakeholders

  User profiling

  Personalised/appropriate content

  Data
• Stakeholder analysis is where you identify the people who have an interest in the business and the products and services it offers. It helps you to target certain groups
• User profiling is the process of identifying the characteristics of a user and their needs. For example, a users website history may be used to give them ads to websites they are more likely to go on.
• Personalised/appropriate content helps business to market to the right people at the right time, as it allows the business to target individuals based off of their characteristics.
• Data analysis helps businesses market as they can see trends in their data. For example more people may use a service during the summer, and those people are young, therefore the ads may be served through social media and be deliviered to them during summer