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zoella + attitude
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amelie
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Cards (49)
What type of content does Zoella produce?
Videos
and
blogs
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How did Zoella initially create her content?
She filmed,
edited
, and uploaded herself
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What assistance does Zoella receive now for her content?
Help with
editing
and marketing
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Which shows has Zoella made public appearances on?
Loose Women
, This Morning,
Celebrity Bake Off
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In what charity single did Zoella appear in 2014?
Do
They
Know
It's
Christmas
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What demographic does Zoella target through magazine interviews?
Young girls
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How does Zoella ensure global distribution of her content?
By using
YouTube
and her
blog
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What events does Zoella attend with other vloggers?
VidCon
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How has technology impacted content production for individuals like Zoella?
It has become more
sophisticated
and affordable
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What is the effect of digitally convergent platforms on content distribution?
They ensure
global
distribution of content
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What are the key marketing tools used by Attitude magazine?
Printed magazine
Online website
Digital download via
App Store
Celebrity cover stars
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Who are some famous cover stars of Attitude magazine?
Daniel Radcliffe
,
David Cameron
,
Prince William
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What type of interviews does Attitude magazine frequently obtain?
Exclusive interviews with
celebrities
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How does Attitude magazine utilize convergence?
By having a website,
digital edition
, and YouTube channel
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What is the impact of economic factors on Zoella's brand?
She transitioned from
hobby
to
commercial
brand
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How does Zoella monetize her content?
Through
advertising
and
sponsorship
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What challenges does Zoella face regarding audience size?
She must guarantee large audiences for
sponsors
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What is the role of the Internet Watch Foundation?
To block
illegal
content online
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What is a significant issue regarding online content regulation?
There is no
official
regulatory
body
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How does YouTube handle content regulation?
It has its own
guidelines
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What is a consequence of instant online content posting?
It is virtually impossible to
censor
later
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What change did the ASA have to address regarding vloggers?
Promotions not clearly marked as
paid
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How do individual producers influence the media industry?
They have significant influence with large
fan-bases
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Who was one of the first bloggers to change YouTube?
Zoella
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How does Zoella's content reflect social and cultural contexts?
It shows the rise of
vloggers
and influencers
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What does Attitude magazine reflect about society's acceptance of sexualities?
It shows increasing acceptance in modern Britain
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How does the design of Attitude magazine appeal to audiences?
It targets more western audiences culturally
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What political context does Attitude magazine reflect?
Encouraging
equality
and acceptance
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What are the semantic elements to analyze in Zoella's content?
Images, color,
camera
angles, wording
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What are enigma codes in media analysis?
Elements
that
create
mystery
or
intrigue
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What is the focus of Zoella's content in relation to modern Britain?
Encouraging
equality
and preventing
discrimination
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What does Barthes' theory suggest about analyzing Zoella's content?
It involves analyzing
semantic
elements like connotations
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How can enigma codes be identified on Zoella's blog?
By
examining
the
homepage
for
audience
engagement
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What binary opposites does Levi Strauss highlight in Zoella's brand?
Real Zoella
vs
Idealised Zoella
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How does the contrast between Real Zoella and Idealised Zoella affect audience relatability?
It makes her seem more relatable to
audiences
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What does Baudrillard's concept of hyperreality question about Zoella?
How real is
Zoella
and her
content
?
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What does Gauntlett's theory suggest about representations in Zoella's content?
It should contain diverse and complex representations
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In what ways is Zoella often represented in her content?
As
domestic
, cleaning,
cooking
, and
beauty-focused
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How does Hall's theory relate to Zoella's representation?
It suggests
stereotypes
arise from power
inequalities
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What stereotype does Zoella often conform to in her content?
Traditional
views of gender roles
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