zoella + attitude

Cards (49)

  • What type of content does Zoella produce?
    Videos and blogs
  • How did Zoella initially create her content?
    She filmed, edited, and uploaded herself
  • What assistance does Zoella receive now for her content?
    Help with editing and marketing
  • Which shows has Zoella made public appearances on?
    Loose Women, This Morning, Celebrity Bake Off
  • In what charity single did Zoella appear in 2014?
    Do They Know It's Christmas
  • What demographic does Zoella target through magazine interviews?
    Young girls
  • How does Zoella ensure global distribution of her content?
    By using YouTube and her blog
  • What events does Zoella attend with other vloggers?
    VidCon
  • How has technology impacted content production for individuals like Zoella?
    It has become more sophisticated and affordable
  • What is the effect of digitally convergent platforms on content distribution?
    They ensure global distribution of content
  • What are the key marketing tools used by Attitude magazine?
    • Printed magazine
    • Online website
    • Digital download via App Store
    • Celebrity cover stars
  • Who are some famous cover stars of Attitude magazine?
    Daniel Radcliffe, David Cameron, Prince William
  • What type of interviews does Attitude magazine frequently obtain?
    Exclusive interviews with celebrities
  • How does Attitude magazine utilize convergence?
    By having a website, digital edition, and YouTube channel
  • What is the impact of economic factors on Zoella's brand?
    She transitioned from hobby to commercial brand
  • How does Zoella monetize her content?
    Through advertising and sponsorship
  • What challenges does Zoella face regarding audience size?
    She must guarantee large audiences for sponsors
  • What is the role of the Internet Watch Foundation?
    To block illegal content online
  • What is a significant issue regarding online content regulation?
    There is no official regulatory body
  • How does YouTube handle content regulation?
    It has its own guidelines
  • What is a consequence of instant online content posting?
    It is virtually impossible to censor later
  • What change did the ASA have to address regarding vloggers?
    Promotions not clearly marked as paid
  • How do individual producers influence the media industry?
    They have significant influence with large fan-bases
  • Who was one of the first bloggers to change YouTube?
    Zoella
  • How does Zoella's content reflect social and cultural contexts?
    It shows the rise of vloggers and influencers
  • What does Attitude magazine reflect about society's acceptance of sexualities?
    It shows increasing acceptance in modern Britain
  • How does the design of Attitude magazine appeal to audiences?
    It targets more western audiences culturally
  • What political context does Attitude magazine reflect?
    Encouraging equality and acceptance
  • What are the semantic elements to analyze in Zoella's content?
    Images, color, camera angles, wording
  • What are enigma codes in media analysis?
    Elements that create mystery or intrigue
  • What is the focus of Zoella's content in relation to modern Britain?
    Encouraging equality and preventing discrimination
  • What does Barthes' theory suggest about analyzing Zoella's content?
    It involves analyzing semantic elements like connotations
  • How can enigma codes be identified on Zoella's blog?
    By examining the homepage for audience engagement
  • What binary opposites does Levi Strauss highlight in Zoella's brand?
    Real Zoella vs Idealised Zoella
  • How does the contrast between Real Zoella and Idealised Zoella affect audience relatability?
    It makes her seem more relatable to audiences
  • What does Baudrillard's concept of hyperreality question about Zoella?
    How real is Zoella and her content?
  • What does Gauntlett's theory suggest about representations in Zoella's content?
    It should contain diverse and complex representations
  • In what ways is Zoella often represented in her content?
    As domestic, cleaning, cooking, and beauty-focused
  • How does Hall's theory relate to Zoella's representation?
    It suggests stereotypes arise from power inequalities
  • What stereotype does Zoella often conform to in her content?
    Traditional views of gender roles