Aristotle's model of Communication

• Aristotle is a Greek Philosopher and Scientist born in 384 BC in Stagira, Northern Greece
• Aristotle’s model is a linear communication with a focus on public speaking
• This model is called Aristotle's model of communication or also known as the "Linear model of communication"

  
• Aristotle’s model of communication consists of five key components:

  Speaker

  Speech

  Occasion

  Audience

  Effect
• Aristotle also described three elements that must be present in a good communicator. They include:

  Ethos

  Pathos

  Logos
• In ethos, speakers can introduce the message of their speech with a biography or personal history. For speakers, it is important to note that proper use of ethos requires an understanding of the audience
• To build pathos, the speaker can incorporate visual materials that invoke appropriate emotions.
• logos refers to how factual evidence is used during communication