AO1

• Deindividuation is when people lose their personal identity and their inhibitions about violence.
• Zimbardo believes that being in a large group makes people feel anonymous and this lowers personal consequences for their actions. Being anonymous reduces inner restraints and people lose their own sense of personal self-awareness. This can increase behaviours like aggression that are usually inhibited when in an individuated state
• Zimbardo distinguishes between individuated (rational behaviour which conforms to social norms) and deindividuated behaviour (impulsive based on more primitive urges).
• Deindivduation gives people a cloak of anonymity that reduce personal consequences for their actions. Factors that encourage  deindividuation are  being part of a large group or altered consciousness due to drink or drugs.
• Deindividuation is increased by many factors such as being in a large crowd, wearing uniform, being in darkness, and when wearing a mask, as all of these factors reduce our private sense of self-awareness.