POM(I)

• Traditional marketing concepts - focuses on products only and it aims in production and marketing of products and gaining more profit.
• Contemporary marketing concepts - recognizes the scope and complexities of marketing activities it is a multidimensional and a dynamic concept known as holistic marketing.
• Production concept - this concept is the oldest of the concept in business.
• Product concept - this orientation holds that consumers will favor those products that offer the most equality.
• Selling concept - this is another common business orientation. It holds that consumers and businesses.
• Marketing concept - this is a business philosophy that challenges the above three business orientation. It's central tenets crystallized in the (1950's).
• Relationship marketing concept - is a facet of customer relationships management (CRM) that focuses on customer loyalty and long-term customer engagement rather than short-term goals like customers acquisition and individual sales.
• Societal marketing - this concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver that desired satisfaction more effectively and efficiently that competitors.