Social change

• What is the role of attention in social change?

  • Attention is the first step in social change
  • The minority draws the majority's focus
  • Challenges existing norms
• Why is consistency important in social change?

  • Ensures minority remains firm in beliefs
  • Signals dedication to the cause
  • Increases credibility to influence majority
• How does commitment contribute to social change?

  • Shows seriousness about the cause
  • Makes arguments more persuasive
  • Increases likelihood of influencing majority
• What role does flexibility play in social change?

  • Prevents alienation of the majority
  • Allows adaptation of arguments
  • Maintains core values while persuading
• What is deeper processing in the context of social change?

  • Majority critically evaluates minority's viewpoint
  • Moves beyond simple conformity
  • Leads to greater acceptance of new ideas
• What is the snowball effect in social change?

  • Initial shifts in beliefs spread
  • Gains momentum as more adopt minority view
  • Leads to widespread social change
• What is social cryptomnesia in social change?

  • Society forgets the source of change
  • Accepts new norms as their own
  • Indicates successful integration of change
• What is an acronym?

  ACCFDSS: All cats can fly, don't start swimming!

  1. attention
  2. consistency
  3. commitment
  4. flexibility
  5. deeper processing
  6. snowball effect
  7. social cryptoamnesia
• augmentation principle – if the minority undergoes extreme activities or risks to further their cause, it amplifies their impact. It shows they are not acting out of self-interest; they truly believe in their view.