Risk management: identification, analysis, and acceptance or mitigation of uncertainty in investment decisions
Diversification: spreading investments across different asset classes and within each asset class to reduce overall portfolio risk
Asset allocation: allocating investments among different asset classes based on risk tolerance, investment goals, and market conditions
Cost management: minimizing investment costs, including fees, commissions, and taxes to maximize net returns
Liquidity management: ensuring investments can be easily converted into cash without significant loss of value