Aim to prevent non infectious diseases by providing information and educating the population. About promoting health and wellbeing as well as effects and risk factors of disease
To be effective must be noticedpersuasive and remembered
Examples in aus include: quit program, slip slop slap seek slide, jump rope for heart
Governments introduce legislation to minimise risk factors in the population. Educational programs and public health campaigns sometimes not enough to change behavior of population as main risk factors are addictive in nature
Emphasis is on preventing the disease in the hope that members of population will change their behaviour to reduce their exposure to the risk factors
Includes: ban on advertising or promotion, ban in public places, increase tax, enforce clear labelling on food