by controlling all variables, researchers are able to establish cause and effect between manipulation in the IV and the difference in the DV due to standardisation
evaluation of field experiments (extraneous variables)
field experiments lack control over extraneous variables that could influence the DV, therefore the ability to assume the IV had a direct influence on the DV Is reduced
evaluation of natural experiments (lack of replicability)
natural experiments are influenced by extraneous variables, and due to a lack of control over them, the study lacks replicability, thus reliability cant be tested
evaluation of a controlled observation (standardisation)
controlling the environment gives all pp's the same experience and also reduces the chance that extraneous variables are responsible for observed behaviour, increasing reliability
evaluation of a controlled observation (artificial)
because controlled observations are done in a lab, they lack mundane realism, due to it not being representative of real life. this may result in DC and unnatural behaviour
the researcher can build rapport with the pp's so trust and confidence may be established leading to the pp's behaving more naturally and disclosing more
evaluation of participant observations (investigator effects)
if the pp's are aware they're being observed by a researcher, they may alter their behaviour so they look better or to meet the aims, producing un natural behaviours