Service Marketing

• Services are intangible activities that are the main object of a transaction designed to provide want-satisfaction to consumers.
• Customer is a service

  the services provided that support the company's core product
• Promotion

  Strategies to make the consumer aware of the existence of a product or service; not just advertising
• HOW TO DO MARKET RESEARCH

  • Define your buyer persona.
  • Identify a persona group to engage.
  • Prepare research questions for your market research participants.
  • List your primary competitors.
  • Summarize your findings.