Globalisation

• Sardar (2002)

  • the world is in the middle of a global identity crisis as globalisation becomes the norm
  • everyday life is less likely to be shaped by British identity and more likely to be shaped by global influences
• Stuart Hall (1988) - the reactions of society to globalisation

  • cultural homogenisation - countries share similar cultural experiences, eg. music
  • cultural hybridity - combining the best of global culture together, eg. Bollywood combines Indian film and American commercial norms
  • cultural resistance - globalisation as a threat to tradition