Different participants are used in the different conditions, but the groups are matched, one-to-one, in terms of importantvariables, e.g., age or gender.
What is a strength of matched pairs designs?
Participants are study in relation to another participants. This is a strength as it reduces individual differences between groups.
What is a strength of matched pairs designs?
Participants only take part in one condition. This is a strength as it avoids order effects.
What is a weakness of matched pairs designs?
Researchers have to find closely matched pairs. This is a weakness as it is time consuming and it is impossible to match pairs exactly as everyone is still unique.
What is a weakness of matched pairs designs?
They require more participants as there are two groups. This is a weakness as it makes finding participants more time consuming.
