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research methods
sampling
Opportunity sampling
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Created by
Kaelin Clegg
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Cards (3)
How is opportunity sampling carried out?
Selecting the sample from people who are
available
at the
time
the study is carried out, and fit criteria you are looking for.
What is a strength of opportunity sampling?
The method is easy and
convenient
to carry out.
What is a weakness of opportunity sampling?
Members of it have
self selected
. This is a weakness as any results will only be truly
generalisable
to that specific group of people,
biased
results.