Opportunity sampling

Cards (3)

  • How is opportunity sampling carried out?
    Selecting the sample from people who are available at the time the study is carried out, and fit criteria you are looking for.
  • What is a strength of opportunity sampling?
    The method is easy and convenient to carry out.
  • What is a weakness of opportunity sampling?
    Members of it have self selected. This is a weakness as any results will only be truly generalisable to that specific group of people, biased results.