People

• Designers create new products because of customer need or because of developments in technology
• When designing nre products, consideration must be taken into how they work, as well as any social, moral, cultural, environmental and market factors
• Technology push is where new technology or materials are developed and designers take this as an opportunity to design new products
• The iPad developed by Apple is an example of a product developed through technology push
• The iPad was the first tablet computer to reach the market
• What is often noticeable about products developed as a result of technology push is that consumers didn't know they wanted a product until after it has been launched
• Market pull is where users want a product to be improved or redeveloped to meet their needs
• Market research is carried out and analysed in detail to dentify what needs exist and how existing products can be improved or reinvented to meet those needs
• The car industry has seen the redevelopment and relaunch of some iconic models from the 1950s and 1960s, such as the Volkswagen Beetle, the BMC's Mini, and the Fiat 500. All these models have been developed to meet the desires of the modern cer user