PURPOSIVE COMMUNICATION; M1

• Purposive communication aims to achieve a specific goal or purpose.
• Stages in Communication Process

  1. Stimulus

  2. Ideation

  3. Encoding

  4. Transmission

  5. Reception

  6. Decoding

  7. Understanding

  8. Action
• Transmission of message

  1. Verbal

  2. Non-Verbal

  3. Visually

  4. Electronically
• Components of Communication Process

  1. Sender – conveys the message

  2. Receiver- listens and interprets the message

  3. Message – information, ideas, or feelings transmitted in the communication process

  4. Feedback- verbal and non-verbal response of the receiver

  5. Context

  6. Channel

  7. Barrier

  8. Environment
• Types of Communication


  • Formal
  • Informal
• Communicares


  Exchange of common ideas
• Function of Communication

  • TO Inform – giving directions
  • TO PERSUADE – telling people to buy an item
  • TO ENTERTAIN – making people enjoy
  • TO SHARE – Sharing your thoughts about a topic
• Communication Interference/Barrier

  • PHYSICAL BARRIER – Human-made and environment block effective communication
  • SEMANTIC BARRIER – Misunderstanding between the receiver and the sender due to different meanings of words and symbols used in communication
  • Psychosocial Barrier- Influences communicators' attitude, comes from differences in social background, upbringing, professional status, interests, and experience
  • Psychological Barrier – Arises from emotional state
  • Mechanical Barrier- Caused by conflict in the machinery or instruments to convey the message
  • Cultural Barrier- Different customs, rituals, beliefs, ideas, etc.
  • Organizational Barrier – Barrier inside the workplace
  • Language Barrier- Speaking another language
• Non-Verbal Communication

  • Kinesics- language of the body
  • Haptics – language of touch
  • Proxemics – language of space
  • Olfactics – language of smell
  • Chronemics – language of time
  • Artefactual – language of objects
  • Physical Appearance – language of look
• Voice quality

  The pleasant or unpleasant a person’s voice sounds
• Pitch


  The highness or lowness of the tone
• Juncture


  Pauses or breaks applied between thought units or at the end of utterances
• Communication in 21st Century

  • Verbal
  • Non-Verbal
  • Visual
  • Intrapersonal
  • Interpersonal
  • Extended/Electronics
  • Written
  • Organizational
  • Mass Communication
  • Academic
• Volume


  The force of the voice or how loud or soft it goes
• Tempo


  How slow or fast one speaks
• Voice


  The different attributes of voice that accompany the word we say
• Characteristics of Language

  • Language is creative and productive
  • Language is constantly changing
  • Language is unique
  • Language is adequate for its own speaker
• Human language is culturally transmitted while animal language is genetically transmitted.
• Human language has subsystems of sound and meaning while animal language does not.

  True or False

  True
• Animals do not used human language as human does.

  True or False

  Answer: True
• VARIETIES OF SPOKEN AND WRITTEN LANGUAGE

  Remember! Language of people varies...

  o When people communicates in locally or globally.

  o In speaking and in writing

  o In everyday and special discourses
• Posters such as Bed spacer, WANTED- Jobs, For Rent, For

  Lease, For Sale...

  Local everyday written
• Communication with neighbors or classmates

  Local Everyday Oral
• Publication of local newspapers, periodicals, articles, local magazines

  Local specialized written
• Local specialized oral:

  • Computer vocabulary
  • Academic vocabulary
  • Work vocabulary
  • Course vocabulary
• Global everyday written:

  • International Newspapers
  • Time Magazine
  • Reader’s Digest
  • Sports Illustrated Magazine
• Global everyday oral:

  • People from other countries interacting everyday like in tourist spots, airports, and landmarks
• Global specialized written:

  • International researches
  • International documentaries
  • International articles
  • Special articles
• Global specialized oral:

  • ASEAN Summit
  • APEC Summit
  • UN Summit
• A model is often abstract. It is a representation of a real-world phenomenon applied to different forms. The interplay of variables in the model is represented graphically. It is only by knowing the flow of communication that you will be able to make the communication process effective.
• Communication Models serve as a guide in a communication process. It serves as a directory of communication to identify problems. It evolved through the years and experts have made the process more detailed and updated.
• Conceptual Models for Human Communication:

  • Aristotle's Model
  • Laswell's Communication Model
  • Shannon-Weaver's Communication Model
  • Barlo's Communication Model
• Aristotle's Model

  Speaker --> Speech --> Audience
• True or False: According to Aristotle, the speaker variable is crucial in communication, as without the speaker, there would be no speech to be produced.

  Answer: True
• Determine the Conceptual Model in the situation:

  Speech delivered in speaking contests (e.g. oration, poem recital, declamation)

  Answer: Aristotle's Model
• Determine the Conceptual Model in the situation:

  Speech during election campaigns

  Answer: Aristotle's Model
• Determine the Conceptual Model in the situation:

  Speech during graduation rites/ceremonies

  Answer: Aristotle's Model
• Laswell’s Communication Model

  Communicator --> Message --> Medium --> Receiver --> Effect
• Determine the Communication Model:

  Watching television news or television programs

  Answer: Lasswell's Communication Model
• Determine the Communication Model:

  Listening to a radio drama

  Answer: Lasswell's Communication Model