What theory best explains initiation of gambling addiction?
Social learning theory - vicarious reinforcement
What type of conditioning best explains maintenance of gambling addictions?
operant conditioning
Positive reinforcement & negative reinforcement
Describe two other types of reinforcement involved in gambling addictions?
Partial reinforcement -schedule makes it difficult for gamblers to quit because of uncertainity of reinforcement (e.g. winning). Less likely to stop
Variable reinforcement - a type of partial reinforcement with no schedule to reinforcement. Reinforced after an unpredicatble number of responses. They feel they will win if they persist
