Media Information and Literacy

•  Media


  is the means of communication, as radio and television, newspapers and magazines, cellphones, and the internet that reach or influence people widely.
• Communication


  It is a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.
• Proponent of model communication

  Shannon Weaver
• Sender


  also called the communicator or source.
• Message


  The content
•  Also called the medium

  Channel
•  Feedback


  is the response, reaction, or information given by the recipient of a message to the sender.
•  this can be any sort of interference that affects the message being sent, received, or understood.

  Noise
• this is the setting and situation in which communication takes place.

  Context
• is the ability to identify, understand, interpret, create, communicate and compute using printed or written materials associated with varying contexts.

  Literacy
• Media Literacy


  is the ability to access, analyze, evaluate, create reflect and act using all forms communication.
• Information 


  is a broad term that covers processed data, knowledge derived from a study, experience, instruction, signals, or symbols.
•  Information Literacy


  is the set of skills requiring people to recognize when information is needed and can access, locate, evaluate, effectively use and communicate information in its various formats.
• is the ability of an individual either working independently or with others, to responsibly, appropriately, and effectively use technological tools.

  Technology Literacy
• Plot


  The movie follows a comprehensive story arc and is plausible
• Story Arc


  arranges the plot into some kind of structure that maintains our interest and unfolds the story in a compelling way.
•  Plausibility


  Whether based on fact or fantasy, the plot is plausible when it remains consistent with the expectations and perceptions of the film’s characters and the universe in which they reside.
•  Attraction


  The movie has an interesting premise and has entertainment value.
•  Premise


  attracts audiences with an original, intriguing idea that motivates them to want to find out what the story is all about.
•   Entertainment Value

  It takes a delicate balance between tension, action, and anticipation to keep us amused until the credits roll.
• Theme


  identifiable and deeply connect.
•  Strong themes are identifiable, even if they can’t be identified right away, they are nonetheless present in the film.

   Identity
• This category is among the most subjective of the ten essential elements to look for in movie reviews because themes connect with each of us differently.

  Depth
• Depth


  Themes give the story its own character, and if they possess an element of depth, they call upon us to become something more.
• Acting


  multidimensional and the actor’s performance is convincing.
•  Performance


  Performances are convincing when we feel that we are watching the character in the story, not the actor portraying them.
• helps tell the story in a believable context.

  Dialogue
• Dialogue should have a calculated approach to facilitate the story and reveal the characters.

  Story telling
• Story telling


  Constructive dialogue accomplishes the task of furthering the story, and reveals the characters to us in a memorable way. 
• Context


  Similar to Plausibility, the dialogue should work to suspend our disbelief by consistently pulling us into the characters and their perceived world, without taking us out of its context.
•  Context


  Dialogue is written in a believable context if it accurately reflects the situation, setting, and characters in each scene.
• Cinematography


  There is a consistent visual language that is enhanced by a creative use of lighting, setting and wardrobe.
•  Shot selection and camera angles mix together to create a visual language that is enjoyable for the audience to watch. It is a king.

  Continuity
•   Creativity


   A large part of cinematography is what is actually in the frame. The lighting tells us how to feel, the setting tells us where we are, and the wardrobe tells us who the characters are.
•  Editing


  The pace fits the film’s tone and the effects are seamlessly integrated.
• Pace


  The main objective of good editing is to convey the movie’s tone. Tone is heavily shaped by the pace and choice of the edits.
•  VFX and SFX should blend in seamlessly. We shouldn’t be blasted out of our suspension of disbelief because of a low-budget explosion.

  Effects
•  VFX

  Visual effects
• SFX

  Special effects
• Effects


  This should enhance the visuals, not take away from them in a way that discredits the movie and jolts the audience out of the experience.