Psy (Consumer): The Physical Environment

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Created by
Duncan Cheng

Subdecks (1)

Cards (41)

  • Describe what is meant by the stimulus-organism response model.
    It assumes that the stimuli affects a consumer's attitude which further affects the consumer's behavior.
    A) ____ stimuli
    B) PAD Model
    C) Ap or Av
  • What did Mower Et Al tried to investigate?
    Attempted to investigate the effect of window display on landscaping on consumer responses.
  • Describe the sample of Mower Et Al
    180 American Undergraduate students
  • Describe the procedure of Mower Et Al
    • Instructed to imagine buying new pairs of jeans
    • They were then provided with an online description of the store exterior
  • What were the results of Mower Et Al
    It was found that window display and landscaping positively influenced the liking of the store exterior as well as the intention to shop.
  • What did Vrechopoulos et al. (2004) set out to study?
    They investigated how different virtual store layouts would affect a consumer's behavior and response.
  • What were the 3 types of store layout used in Vrechopoulos et al. (2004)?
    • Freeform Layout
    • Racetrack Layout
    • Grid Layout
  • Describe the features of a freeform layout?
    Consumers are able to reach their desired product immediately through a search button.
  • Describe the features of a grid layout?
    Consumers require to go through different categories, subcategories before reaching their product
  • Describe the features of a racetrack layout?
    Consumers were forced to navigate through different track to reach a desired product.
  • Describe the sample for Vrechopoulos et al. (2004)
    120 participants recruited from both Greece and the United Kingdom
  • What was the task instructed for the samples in Vrechopoulos et al. (2004)?
    Participants were given a shopping task with money to spend in one of the three types of virtual store layout.
  • What are the results for Vrechopoulos et al. (2004)
    • The freeform layout was more useful and was most entertaining.
    • The grid layout was the easiest to use
    • The racetrack layout was the hardest to use