traditonal methods

• TV

  Adv-The best advertising campaigns can be memorable

  Demonstrations can be shown

  Can reach wide geographical audience

  Disv-Very expensive

  viewers may not watch when adverts come on
• Radio-Can reach a wide geographical audience

  Cheaper to advertise than on TV

  Dis-

  Listeners can 'tune out' during the adverts

  Only sound, no products or demonstrations can be shown
• Cinema advertising

  Adv-A captive audience

  Adverts can be matched to audiences that represent market segments

  Disv-

  Limited audience
• newspapers and magazines

  adv-Can target market segments through choice of newspaper or special interest magazines

  Readers often keep magazines for reference and will see adverts many times

  Dis-Adverts can be expensive

  No demonstrations can be made

  Easy to ignore and turn the page
• bilboard-

  adv-usually in busy locations

  chepaer than other forms

  customers will see it repeaditdly

  can promote buisness in specific area

  Dis-may be ignored by passers by

  only includes limited info

  no demonstrastions can be made

  only reaches specific area