role of tech in managing marketing

• • Email marketing software allows businesses to create, send, and track email campaigns to engage with their audience. These tools help businesses deliver targeted and relevant messages to their subscribers.
• Customer Feedback and Survey Tools enable businesses to gather customer feedback and insights through online surveys, feedback forms, and review platforms. These tools help businesses understand customer preferences, identify areas for improvement, and enhance customer satisfaction
• • Spreadsheets can be used for calculating break-even point and pricing decisions.
• • Databases can be used for storing information about customers and market profiling.
• • Multimedia technology can be used for the preparation of marketing materials using digital photography and video.