- as defined by the International Fair Trade Association,
- is the "concern for the social, economic, and environmental wellbeing of marginalized small producers" (Downie, 2007, pp. C1-C5).
- It aims for a more moral and equitable global economic system.
- Specifically, it is concerned with protection of workers and producers, establishment of more just prices, engagement in environmentally sound practices and sustainable production, creation of relationships between producers in the South and consumers in the North, and promotion of safe working environment.