The Media Industry

• Traditional media

  Film, television, radio and print publishing are the four main traditional media sectors. Traditional media products were originally produced using non-digital methods
• To evolve

  To change or develop, often in a positive way. When a media sector evolves it generally means that it can do new things in different ways.
• New media sectors

  Internet, computer games, interactive media, and digital publishing are the four main new media sectors that have been developed digitally
• Technological convergence

  Where multiple types of digital technology come together on a single device/platform. The reason why the media industry has evolved is because of technological convergence.
• Products in the media industry

  • Audio - Radio programmes, Podcasts
  • Animation - TV programmes, Animated banners
  • Special effects - Models, Green screen
  • Music - Jingles, Soundtracks
  • Websites - Informational e-commerce
  • Video - TV programmes, Films
  • Multimedia - Information kiosks, Presentations
  • eBooks - Fiction, Instruction booklets
  • Digital graphics/imaging - Book covers, Billboards
  • Comics and novels - Graphic novels, Children's comics
  • AR and VR - Computer games, Immersive education
• Pre-production

  Starts with the product design ideas. Also includes research and planning.
• Production

  Equipment is used. Technical staff are needed. The different parts of the product are created.
• Post-Production

  The parts of the product are put together in a meaningful way. Changes and edits are made to add meaning.
• Distribution

  The product is exported into appropriate file types. It is then distributed in different ways to the target audience.
• Creative job roles

  • Animator
  • Web designer
  • Script writer
  • Photographer
  • Illustrator/graphic artist
  • Graphic designer
  • Copy writer
  • Content creator
• Creative job responsibilities

  • Preparing drafts
  • Researching competition
  • Researching target audience
  • Communicating ideas
  • Liaising with clients to meet requirements
• Technical job roles:

  • Camera operator
  • Games programmer/developer
  • Sound technician
  • Video editor
  • Web developer
• Technical job responsibilities:

  • Knowing how to use technical equipment
  • Knowing how to use specialist software
  • Creating tests to check that the products work
  • Liaising with clients to meet requirements
• Senior job roles:

  • Campaign manager
  • Creative director
  • Director
  • Editor
  • Production
• Senior job responsibilities:

  • Understanding the target market
  • Developing the concept design from the initial idea
  • Managing a creative and technical team
  • Evaluating the success of products and projects